The only Pur concert of the year already generated excitement in advance. 65,000 people flocked to 'Pur and Friends 2017' at the Veltins Arena, which was sold out to the last seat. At the heart of the event: a massive stage in the middle of the stadium, visible from all sides.

As comets rose at the beginning of the show, the audience erupted in cheers for the first time. And it wouldn’t be the last, especially as we continuously staged the songs and performances of the musicians with spectacular effects. Gigantic soap bubbles, heavy floor fog, flame images, and pyrotechnics took the fans on an exciting journey into the land of adventure throughout the evening.